News

SERBIA: Coke, CCHBC hunt juice purchase – report

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

Top US craft brewers in 2020 - data

Top US brewers in 2020 - data

The rise of adaptogens in soft drinks

MORE

Coca-Cola Co. and Coca-Cola Hellenic Bottling Co (CCHBC) are looking to buy Fresh & Co, according to local reports. Belgrade paper Kurir said yesterday (25 August) that Coke has submitted an offer for the Serbian fruit juice maker. A price has yet to be negotiated, the paper added.

In the report, Coca-Cola's spokeswoman in Belgrade, Sandra Parezanovic, said: "Coca-Cola is interested in Serbia's fruit juice market and has been exploring all opportunities in this area." CCHBC and Fresh & Co declined to comment on the story, although the Serbian company, based in Subotica in the north of the country, told the paper that it planned a transaction-related press release on Monday after its owner returns from holiday.

Coke and CCHBC have teamed up already this year, acquiring Russian juice producer Multon in April for US$650m.


Related Content

The Coca-Cola Co pulls plug on Zico coconut water, reviews Coke Life

The Coca-Cola Co pulls plug on Zico coconut water, reviews Coke Life...

The Coca-Cola Co launches Coke-flavoured Tic Tacs - just-drinks comments

The Coca-Cola Co launches Coke-flavoured Tic Tacs - just-drinks comments...

Coke Energy will make Coke brand

Coke Energy will make Coke brand "edgier" - Coca-Cola European Partners CEO...

New Coke returns - The power of nostalgia over consumers - Consumer Trends

New Coke returns - The power of nostalgia over consumers - Consumer Trends...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?