Coca-Cola's franchised bottler in Hong Kong, Swire Coca-Cola HK said today it will cut 28 jobs in its sales operation. The company currently employs 1,100 staff. In a statement, Swire Coca-Cola's director and general manager Guy Bradley said: "The Hong Kong non-alcoholic beverage market is highly competitive. The restructuring is needed as part of our efforts to strengthen the company's competitive position.