Coca-Cola's franchised bottler in Hong Kong, Swire Coca-Cola HK said today it will cut 28 jobs in its sales operation.

The company currently employs 1,100 staff.

In a statement, Swire Coca-Cola's director and general manager Guy Bradley said: "The Hong Kong non-alcoholic beverage market is highly competitive. The restructuring is needed as part of our efforts to strengthen the company's competitive position.

"We will be focusing our sales efforts on value-added merchandising opportunities whilst streamlining order logistics and administration. Some job losses are inevitable."

In a report Reuters said the company had confirmed it had no current plan to make further job cuts.

Swire said it had reached "a mutual understanding" with its staff union on severance terms, but did not elaborate.