News

GERMANY: Coke back in supermarkets after 2 years

Most popular

Latest sexism row is a whisky watershed

How COVID has accelerated the sobriety trend

Heineken must cut costs to aid recovery - analysis

Interview - Treasury CEO Mike Clarke - Part II

Alcohol & hypertension - What does your diet do?

MORE

Coca-Cola is to return to selling its drinks through supermarket outlets in Germany after a two-year break which followed the introduction of a bottle and can deposit scheme at the beginning of 2003.

The company said it would begin with 1.5-litre bottles for the German discount supermarket chain Lidl in mid March 2005, later moving to other drinks like Coca-Cola Light, Fanta, and Sprite. 

Coca-Cola said it was negotiating with other discount supermarkets, including Penny, on a possible resumption of business. Unlike its main rival Pepsi, Coca-Cola refused to engage in "isolated applications" by introducing special bottles, returnable only to that chain, for different supermarkets in 2003, to comply with Germany's controversial and now scrapped returns deposit law.

As a result the company's market share in Germany fell to less than 60%, while Pepsi increased its German market share to 15%.


Sectors: Soft drinks

Companies: PepsiCo

Related Content

How the second quarter has played out, how the on-premise has been performing and how South Africa has stepped back from the brink - The just-drinks Analyst

How the second quarter has played out, how the on-premise has been performing and how South Africa h...

How The Coca-Cola Co can make a success of Coke Life II - Comment

How The Coca-Cola Co can make a success of Coke Life II - Comment...

"Let me say right here, plastic in itself is not the issue" - Interview - Refresco CEO Hans Roelofs...

Coca-Cola HBC to put Costa Coffee machines in offices, public

Coca-Cola HBC to put Costa Coffee machines in offices, public "hotspots" - CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?