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US: Coke acquires Seagram brands from Diageo/Pernod

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The Coca-Cola Company has acquired the Seagram's line of non-alcoholic mixers from drinks giants Diageo and Pernod Ricard. Terms of the cash transaction were not disclosed, however those close to the industry believe it will be for around US$80m to US$90m. As part of the deal, Coke will acquire Seagram's club soda, seltzer, tonic and ginger ale brands. Coke, based in Atlanta, said it had signed a licensing agreement with Pernod Ricard for use of the Seagram's trademark.


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