East Coast Beverage Corp. (OTC Bulletin Board: ECBV), a leading producer of ready-to-drink bottled coffee beverages, announced today that its popular Coffee House USA(TM) iced-coffee drink has been authorized for sale in Florida-based Publix Super Markets (OTC Bulletin Board: PUSH). Under the agreement, East Coast Beverage Corp. has begun shipping its product line of iced-coffee beverages to all 180 South Florida Publix stores. The Company expects to receive authorization from Publix stores located in Georgia, South Carolina and Alabama in the near future. The Company anticipates sales generated from the Florida agreement to be approximately $1 million for the first twelve months.John Calebrese, CEO of East Coast Beverage stated, "We are thrilled to be doing business with Publix, a company located right in our backyard. Securing authorization from the Publix stores in Florida accomplishes one of our prime goals -- the presence of Coffee House USA through the entire state of Florida."