Cockspur has been a long-standing supporter of cricket

Cockspur has been a long-standing supporter of cricket

Whyte & Mackay has confirmed that the Cockspur rum brand will sponsor the West Indies cricket team on its tour of the UK this summer.

The company, which distributes the brand for West Indies Rum Distillery, said yesterday (1 March) that Cockspur will be the official rum of West Indies Cricket for the team's games against England this year. Financial details behind the tie-up were not disclosed.

The brand will undertake consumer-facing activity, including the use of social media, activity at cricket grounds and the introduction of an on-pack promotion giving consumers the chance to win a trip to the brand’s home in Barbados.

“Cockspur has built up great brand awareness amongst cricket fans over the years,” said Philip McTeer, Cockspur's head of brand UK. We’re proud to be an authentic rum from the West Indies island of Barbados and look forward to getting behind the 'Windies' team  this summer.’

Whyte & Mackay became the distributor for Cockspur in the UK and Ireland in 2010, after WIRD split from Blavod Wine & Spirits.