UK: Coca-Cola to launch stevia version of Sprite
Click through to view an image of the new product
Coca-Cola has confirmed it is relaunching its Sprite brand in the UK as a new low-calorie product using the sweetener stevia.
The new Sprite, which is being released in the country next month, will replace the current version of the drink, the company said today (6 March). Coca-Cola says the new product will contain 30% less sugar and calories than the original.
An advertising campaign will launch in May, encouraging people to “rediscover” Sprite, the company said. It will retail at a RRP of GBP1.98 (US$2.98) for a two-litre bottle.
Coca-Cola launched a similar stevia version of Sprite in France last year.
The move in the UK is part of the group's commitment to the government's responsibility deal.
It comes ahead of a new TV advert launching in the UK tonight telling consumers that calories are a factor in managing weight issues.
Coca-Cola will also launch new Coca-Cola Zero advertising in the UK in April.
Earlier this year, Coca-Cola launched its two-minute anti-obesity ad in the US.
Struggling sales for diet soft drinks should see a new wave of innovation break over the category. Tom Vierhile reports....
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