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BRAZIL: Coca-Cola to launch Kopa fruit juice in Brazil

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Kopa, Coca-Cola's fruit juice brand is to be launched into the Brazilian fruit juice market this year. The Gazeta Mercantil newspaper reports that Coca-Cola is planning to launch Kopa, which is already available in Chile and Mexico, in six flavours. No date has been set for the Brazilian launch, but it is believed to be part of the company's strategy to move from carbonated soft drinks to products that are considered to be healthier.


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