Coca-Cola North America is to introduce Diet Coke Sweetened with Splenda in the US. The new drink, due to be released in the second quarter of this year, will be the seventh addition to the Diet Coke family, which includes the flagship Diet Coke, Caffeine Free Diet Coke, Diet Coke with Lime, Diet Coke with Lemon, Diet Cherry Coke, and Diet Vanilla Coke.

"Many consumers told us they liked the taste of Splenda and wanted a Splenda-sweetened option under the Diet Coke brand, so we're obliging them," said Dan Dillon, Jr., vice president, Diet Portfolio, Coca-Cola North America.

The launch of Diet Coke Sweetened with Splenda follows the roll out a year ago of Diet Coke with Lime. The company promises a range of offerings across all beverage categories in the coming 12 months.

Diet Coke Sweetened with Splenda will feature a blend of Splenda and acesulfame potassium (ace-k). It will be available in a range of package sizes and will be supported by a variety of marketing programmes.