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UK/FRANCE: Coca Cola to go still with Fanta

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Coca Cola plans to launch a still version of its long-standing CSD brand Fanta in both France and the UK at the end of the month.

Speaking to just-drinks today (6 February) a spokesperson for The Coca-Cola Co. said that a global campaign "could be possible" for the future, but confirmed that "for now, it's just being launched into these two markets".

The still segment is currently the main driver of soft drinks consumption in France with sales up 17.6% last year, with considerable potential for further growth having at present 5.5m fewer household buyers than the CSD category, the company said.

In France, Fanta Still will be available in three flavours - Tropical, Orange Citrus and Orange Red Fruits - while in the UK the drink will be available in Orange Citrus and Orange Tropical, plus the no added sugar version Orange Tropical Zero.

Fanta Still will retail at EUR1.45 (US$2.12) for a 1.5 litre bottle and EUR2.56 for a pack of 6 x 33cl as well as being presented in 50cl size, the company added.

CCGB marketing director Cathryn Sleight said: "The new products have already had a really positive response from customers with strong distribution across the board.  The launch of 'Fanta' Still marks a continued focus on the 'Fanta' brand over the coming years."


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