The Coca-Cola Co. has secured a "multi-year" beverage contract with US restaurant chain Firehouse Subs.

The deal, for which financial details were not disclosed, will see Coca-Cola's beverages become available at the 340+ Firehouse sandwich units through ten-valve fountain machines, while bottled offerings including Vitaminwater and Dasani will also form part of the deal.

"We're delighted to join the Firehouse team to help them make their business even better," said Chris Lowe, president of Coca-Cola FoodService. "We're especially impressed with Firehouse Subs' community service values and their commitment to public safety, backed by the Firehouse Subs Public Safety Foundation."

Firehouse Subs' units will be converted to Coca-Cola fountain drinks by 10 October, and bottled beverages will be in restaurants by late November, the company said yesterday (9 October).

Founded by former firefighting brothers Robin and Chris Sorensen, Firehouse Subs' restaurants offer a firefighter theme that celebrates local firefighting history, as well as the founding family's 200 years of firefighting service. Plans for expansion in 2008 are focused on the north-east, central, and south-west regions of the US.