Innotrac Corporation (NASDAQ: INOC) today announced a partnership with The Coca-Cola Company (NYSE: KO) to serve as its exclusive e-commerce partner for Coca-Cola brand merchandise for North America. Under the arrangement, Innotrac will design and develop Coca-Cola's official online store and manage all aspects of order processing, fulfillment, and customer care. Coca-Cola's online store is expected to be operational by early summer.

In managing the Coca-Cola online store, Innotrac will be directing the selection of product for the store, inventory and customer database management, and distribution of Coca-Cola brand merchandise. Innotrac will also consult with and place advertising for the online store in conjunction with Coca-Cola, and design and integrate marketing promotions into the online store.

Scott Dorfman, Innotrac's Chairman, President, and Chief Executive Officer adds, "The Coca-Cola Company's selection of Innotrac demonstrates their appreciation of the need to expand distribution channels for Coca-Cola brand merchandise, and their total commitment to the value proposition we offer as a full-service e-commerce partner. Being chosen to manage the e-commerce initiatives for Coca-Cola--the leading brand in the world--represents a fundamental validation of Innotrac's value proposition."

"The ability to marry our core competencies of consultative, technology, end-user distribution and customer care services with the brand reputation and customer following will contribute to the success of the official online store. We're delighted to announce this partnership with The Coca-Cola Company and the advent of what we believe will be a great relationship for both companies," said David Ellin, Innotrac's Senior Vice President and Chief Operating Officer.

"Coca-Cola enthusiasts around the world are increasingly demanding Coca-Cola brand apparel, collectibles and other merchandise. With an extensive selection and around-the-clock convenience, is an ideal answer to their needs. In addition, the store significantly extends The Coca-Cola Company's merchandising strategy into this exciting distribution channel and expands the Coca-Cola experience," said Andrew Lelchuk, Manager, Business Development and E-commerce, The Coca-Cola Company.

The Web site,, will offer customers unprecedented convenience to purchase Coca-Cola branded merchandise online. The site will include product selections to include apparel, home decor, pins, one of a kind collectibles and limited editions. This will allow customers many choices and selections while offering the convenience afforded by shopping on the Internet. The customer will also experience the history of the Coca-Cola brand through games and trivia displayed throughout the site.

About Innotrac

Innotrac is a full-service provider of customized, technology-based marketing support and distribution services. With an effective outsourcing model that utilizes its core competencies--consultative services, technology services, distribution services, and end-user customer support services--Innotrac provides: traditional and e-commerce product and literature distribution, computerized inventory and database management, and customer-initiated (inbound) teleservices. For more information about Innotrac, visit the Innotrac Web site

Information contained in this press release, other than historical information, may be considered forward-looking in nature and is subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Innotrac's operating results, performance or financial condition are competition and the demand for Innotrac's services, Innotrac's ability to develop relationships with telecommunications clients, to expand into new markets, and to maintain profit margins in the face of pricing pressures, and numerous other factors discussed in Innotrac's S-1 Registration Statement, Commission File No. 333-79929, that is on file with the Securities and Exchange Commission.