The Coca-Cola Co. has declared a long term goal to recycle or reuse all of the aluminium beverage cans that it sells in the US.

The soft drinks company said today (14 February) that the new target will build upon its previously announced aim to recycle or reuse 100% of its PET plastic bottles.

Coca-Cola North America president Sandy Douglas said: "We have made a commitment to ensure the sustainability - and recyclability - of our packaging. We envision a world in which our packaging is no longer seen as waste, but as a valuable resource for future use."

Last year the company invested US$60m in a series of recycling initiatives, including "support of RecycleBank's curbside collection programme and the construction of the world's largest PET bottle-to-bottle recycling plant in Spartanburg".

Coca-Cola bottler Coca-Cola Enterprises (CCE) also established Coca-Cola Recycling (CCR) in an effort to recover and recycle the packaging materials developed and used by the Coca-Cola system.

CCR president and COO John Burgess added: "We established CCR to help increase recycling rates in North America and to ensure that our system has ready access to recycled material. By the end of 2008, CCR will recycle more than 100m pounds each of PET and aluminium."