Rivals, Pepsico and Virgin Drinks have both made complaints to the authorities claiming that Coca-Cola has entered exclusive agreements with bottling plants and distributors, offering incentive programmes for companies that refuse to stock rival products.
If, the allegations are proved true and Coca-Cola has been abusing a dominant position in Spain, the European Commission has the power to fine Coke up to 10% of their global revenue.
Accusations and subsequent raids by regulators are not new to Coca-Cola, there have been similar raids on the company in Germany, Austria, Denmark, and inquiries are currently taking place in Italy, Mexico and Greece.
