Market research
Coca-Cola India has launched a Mango milk drink called Mazaa Milky Delite, an extension of the company’s Mazaa brand of mango juice drinks.
//i4.aroq.com/1/maaza.jpgTargeted at teenagers and young adults, Maaza Milky Delite is available in a 200ml slim tetra pack for INR15 (US$0.32), Coca-Cola India said this week. It has a shelf life of four months and was developed at Coca-Cola's R&D plant in Gurgaon.
"We at Coca-Cola India are constantly evaluating and exploring opportunities to expand and further diversify our beverage portfolio,” said Coca-Cola India's vice-president of marketing, Ricardo Fort.
“As part of the phased launch, Maaza Milky Delite will be first made available to consumers in the city of Kolkata followed by a nation-wide launch later this year," said Fort.
Sectors: Emerging markets – BRIC, Product launches, Soft drinks, Water
