News

INDIA: Coca-Cola India drops medical endorsement on ads

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

Coca-Cola India is to drop the endorsement by medical experts on its Kinley water brand to meet criteria set out by the government on packaged water. New government regulations state: "No claims concerning (preventive, alleviative or curative) effects shall be made in respect of the properties of the product covered by the standard." It also says that: "Claims of other beneficial effects related to the health of the consumer shall not be made."


Related Content

The Coca-Cola Co Performance Trends 2013-2017 - results data

The Coca-Cola Co Performance Trends 2013-2017 - results data...

Coca-Cola Co's global water stewardship director, Greg Koch - Interview

Coca-Cola Co's global water stewardship director, Greg Koch - Interview...

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relaunch and new Fruit Shoot Hydro ads from Britvic

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relau...

Hindustan Coca-Cola Beverages plans India restructure programme

Hindustan Coca-Cola Beverages plans India restructure programme...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?