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TURKEY: Coca-Cola Içecek rebrands HOD water

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Coca-Cola Içecek has rebranded one of its HOD waters.

The Turkish unit of Coca-Cola Co. said yesterday (8 March) that, in line with its announcement late last year, its Dogazen natural water business, which operates in the HOD sector, will now be known as Damla.

The Damla brand is bottled at the company's facility in Sapanca, located in the Sakarya province of Turkey. The portfolio already includes 0.5-litre, 1.5-litre and 5-litre packages, and will now be joined by the 19-litre HOD offering.

The sole HOD production line at Sapanca has been boosted by a further two PET lines, CCI said, with a fourth one to be installed shortly. Around TRY50m (US$35.5m) has been invested in upgrading the plant, the company noted.

Late last year, Coca-Cola Içecek celebrated a strong performance in the first nine months of 2006. Net sales increased 45% for the period to reach TRY1.4bn, while operating profit leapt 57% to TRY248.9m.


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