Market research
China is the latest country to be targeted by Coca-Cola, with the launch of Coca-Cola.com.cn, a virtual community for teens to make friends around the world.Targeting the teenage audience, the Chinese website has nine channels including: What's New and Fun; On-Line Games; Sports; Movies; Travel; Music; Latest Trend; ICQ and the newly opened Coca-Cola World. Coca-Cola World is a 3D online museum where internet users can chat and take part in events such as Coca-Cola Happy Night and Coca-Cola Internet Café and, at the same time learn more about Coca-Cola and its products.The Chinese web site is the latest addition to a number of similar Coca-Cola websites around the world.Sarah Diston
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