News

UK: Coca-Cola GB silent on brands to get calorie cut

Most popular

How COVID has changed consumers' shopping habits

COVID is opening up aged spirits to a new world

Pernod Ricard Performance Trends 2016-2020 - data

PepsiCo's Driftwell launch a seachange for drinks

how big were online sales in lockdown? - analysis

MORE

Coca-Cola GB has declined to detail which brands it will cut the calories of, following its pledge to do so, as part of the UK Government's public health responsibility deal.

//i4.aroq.com/1/coca-cola-zero.jpg

Earlier this week, Coca-Cola GB and Coca-Cola Enterprises (CCE) said that it will spend GBP15m (US$24m) on reducing the calories in some of its “leading” soft drinks by at least 30%. In total, the two UK units plan to cut the average calories per litre of its range of sparkling soft drinks by 5% by the end of 2014. 

The company said it would also increase the marketing budget for its no calorie, zero sugar colas, Diet Coke and Coca-Cola Zero by 25% between now and 2014. A company spokesperson for Coca-Cola GB confirmed to just-drinks earlier today (30 March), that it would not cut the calories in the flagship Coca-Cola brand.

The move is part of a wider initiative by leading firms who have vowed to cut 5bn calories from their products as one element of the government's public health responsibility deal. Other companies signed up to the deal include Nestle, PepsiCo and Unilever.   

When asked by just-drinks which brands it would cut the calories in, the Coca-Cola GB spokesperson said: “We are not giving out that information at the moment, that will come in due course.”

But, she said it would not be Coca-Cola as consumers “love the taste”. 

Earlier this week, Simon Baldry, CCE's managing director, said: “We believe we can play an important role by offering a broader choice of drinks for our consumers, helping people make informed choices and encouraging active lifestyles.”

Andrew Lansley, the UK's Health Secretary, adde: “This pledge is just the start of what must be a bigger, broader commitment from the food industry. But, it is a great step in the right direction and will help millions of us eat and drink fewer calories.”


Related Content

The Coca-Cola Co to cut staff numbers globally in company overhaul

The Coca-Cola Co to cut staff numbers globally in company overhaul...

The Coca-Cola Co's job cuts will usher in industry-wide post-COVID reviews - comment

The Coca-Cola Co's job cuts will usher in industry-wide post-COVID reviews - comment...

Heineken UK cuts sugar from cider brands, adds calorie info

Heineken UK cuts sugar from cider brands, adds calorie info...

The Coca-Cola Co unveils recycled marine-plastic bottle

The Coca-Cola Co unveils recycled marine-plastic bottle...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?