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Coca-Cola European Partners to create Coca-Cola Co's first 100%-recycled-PET market

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Coca-Cola European Partners is to pass a new sustainability landmark in beverages next year as it makes Sweden the first country where all Coca-Cola Co plastic bottles are made from 100% recycled plastic.

Sweden is to be the first Coca-Cola market to only use 100% recycled PET bottles

Sweden is to be the first Coca-Cola market to only use 100% recycled PET bottles

Since The Coca-Cola Co unveiled its World Without Waste programme last year, the company's bottler network has been competing to unveil new projects that add to the sustainability initiative. Last week, Coca-Cola HBC's CEO told just-drinks it now has four bottled waters in its portfolio that are packaged in 100% recycled PET. The group is also moving to increase the amount of r-PET used in its carbonated ranges.

Earlier today, CCEP revealed it is on course to achieve a new goal with the launch in Sweden of 100% recycled PET bottles across the whole locally-sourced Coca-Cola portfolio of brands, including Coke, Fanta and Sprite. CCEP said Sweden will be the first global market where this has been achieved. The switch is due to be made from Q1 next year and will cover all PET bottles produced at CCEP's Swedish bottling plant in Jordbro.

"Coca-Cola Sweden wants to lead the development of a circular economy where all packages are collected so that they can be used again," said Sofie Eliasson Morsink, GM for CCEP Sverige. "We are taking a big step as we become the first market in the world to move to 100% recycled plastic."

Consumer pressure over plastic waste has seen soft drinks companies ramp up their sustainability projects in recent months. Despite concerns over single-serve plastic, Coca-Cola maintains PET remains an environmentally-friendly option. Earlier this month, Coca-Cola CEO James Quincey said the company has no plans to quit plastic and argued the packaging has a lower carbon footprint than glass or aluminium.

Soft drinks and plastic - The unbreakable bond - Click here for a just-drinks comment


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