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The new Abbey Well 'twist' bottles rolled out in the UK this month |
The UK unit of Coca-Cola European Partners (CCEP) has rolled out a new bottle and label for the Schweppes Abbey Well Spring Water brand, as it looks to encourage consumers to recycle.
CCEP said yesterday that the new bottle uses "up to 32% less plastic" than the previous design. The packs are being produced at CCEP's Morpeth site, which received a US$18m investment in August to include new technology as well as to increase capacity.
Morpeth in Northumberland is the source of Abbey Well Spring Water.
The new label features the words 'recycle me', while the bottle itself includes arrow contouring to direct consumers on how to twist the bottle to be recycled.
"This new innovation is a positive step towards our commitment of reducing the carbon footprint of the drink in your hand, and driving positive sustainable contribution to both the environment and society," said Jane Buckley, operations director at CCEP, Morpeth.
The new bottle will be introduced this month, for Abbey Well Still 50cl, 75cl sports cap, 25cl sports cap and sparkling 50cl.
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