News

Coca-Cola European Partners hits sustainability target in Sweden

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Anheuser-Busch InBev in 2020 - results preview

Spirits brand owners and their green efforts

Interview - Eminente rum brand director

MORE

Coca-Cola European Partners has launched new packaging in Sweden to highlight its move to 100%-recycled PET bottles.

Sweden is the first country in the Coca-Cola network to produce only 100% rPET bottles

Sweden is the first country in the Coca-Cola network to produce only 100% rPET bottles

The group revealed plans last year to roll out 100%-recycled PET bottles across Sweden's locally-sourced Coca-Cola portfolio of brands, including Coke, Fanta and Sprite. Sweden is the Coca-Cola system's first market where the sustainability goal has been achieved.

Earlier this week, CCEP unveiled new labels for its Sweden-made bottles that tell consumers to recycle the packaging. "Recycle me again. I am made of 100%-recycled plastic," the labels state. The new label design appears on all PET bottles in 0.5- and 1.5-litre bottles produced locally in CCEP's Jordbro facility.

"We are delighted to bring these new bottles, which use no new 'virgin' oil-based plastic, on to the market," said Barbara Tönz, general manager at Coca-Cola AB. "We also want to ensure that we get each of these bottles back to recycle them again, so that no material is ending up as litter or waste."

Consumer pressure over plastic waste has seen soft drinks companies ramp up their sustainability projects in recent months. Despite concerns over single-serve plastic, Coca-Cola maintains PET remains an environmentally-friendly option. Last year, Coca-Cola Co CEO James Quincey said the company has no plans to quit plastic and argued the packaging has a lower carbon footprint than glass or aluminium.

Soft drinks and plastic - The unbreakable bond - Click here for a just-drinks comment


Related Content

Coca-Cola European Partners to create Coca-Cola Co's first 100%-recycled-PET market

Coca-Cola European Partners to create Coca-Cola Co's first 100%-recycled-PET market...

Coca-Cola European Partners to launch 100% recycled bottles next year

Coca-Cola European Partners to launch 100% recycled bottles next year...

Coca-Cola HBC targets sparkling brands for next recycled PET push - CEO

Coca-Cola HBC targets sparkling brands for next recycled PET push - CEO...

Coca-Cola European Partners shines spotlight on EU single-use plastic confusion

Coca-Cola European Partners shines spotlight on EU single-use plastic confusion...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?