Coca-Cola European Partners said a deposit scheme would improve recycling rates

Coca-Cola European Partners said a deposit scheme would improve recycling rates

Coca-Cola European Partners has added more colour to its decision to support a UK bottle deposit scheme, according to a report.

The bottler's public affairs head, Julian Hunt, told Sky News yesterday that deposit schemes will play a role in improving packaging recovery programmes in the country. He added that CCEP is backing a "well-designed system that works for everybody".

"Our experience from other markets is that it improves the amount of material collected as well as the quality - and those two things are key," Hunt told Sky.

Hunt's comments follow Coca-Cola GB's pledge in July to double the recycled plastic content in all of its bottles to 50% by 2020. At the same time, it said it was testing an on-the-go bottle recovery and reward programme, and that it would support "well-designed new interventions that increase recovery and recycling rates, including deposit return schemes".

Coca-Cola's cautious support for a deposit scheme runs counter to past comments from soft drinks manufacturers in the UK. Bottle deposit schemes would likely raise the shelf price of beverages and could soften demand.

How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotlight

Expert analysis

Soft Drinks Packaging in Ukraine

Soft Drinks Packaging in Ukraine

Soft drinks packaging in Ukraine continued to be dominated by PET bottles in 2016. This pack type maintained a strong presence in several major categories, and accounted for 74% of total soft drinks p...read more