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Coca-Cola Enterprises has confirmed the appointment of a new vice president and general manager for the UK.

The soft drinks company, whose former UK general manager, Hubert Patricot, became president of the European group in July, said today (7 October) that Simon Baldry will assume the position this week. Baldry joins CCE from Cadbury Schweppes, where he was managing director for Great Britain & Ireland.

"I am really excited about joining Coca-Cola Enterprises and leading the team in Great Britain," said Baldry. "It is a fantastic opportunity to work with some of the best known soft drinks brands in the world and to lead a team with a strong track record in delivering success."

Patricot added: "Simon brings great strengths to our organisation. His leadership will drive continued success in our largest European market and he will play an important role on the European executive committee."

Prior to his time at Cadbury Schweppes, Baldry was responsible for developing the Cadbury and Mars businesses in Eastern Europe, where he was based for ten years. Earlier in his career, he was the brand manager for Coke flavour brands at Coca-Cola Schweppes in the UK.


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