Coca-Cola Consolidated has partnered with six Mecklenburg County Towns and the Harris Teeter grocery chain to increase recycling in its home Charlotte area.

Recycle and Win is a public/private initiative designed to reduce the amount of waste sent to landfills and covers the towns of Matthews, Pineville, Mint Hill, Davidson, Huntersville, Cornelius, the drinks bottler said yesterday (29 January).

The programme will kick-off on 2 February and will run for a year. Coca-Cola Consolidated is to send an educational mailer to 271,000 single-family households in Mecklenburg County featuring the 'do's and don'ts' of recycling, with an offer to win a US$50 Harris Teeter gift card.

"The beauty of this programme is its simplicity," said Jake Wilson, executive director of programme partner Keep Mecklenburg Beautiful. "All the public has to do is place the weather-resistant sticker provided by Coca-Cola on their recycling bin, recycle materials properly and place the recycling bin with the sticker facing the street."

A Coca-Cola Prize Patrol will visit Mecklenburg County communities starting in early February.

"Coca-Cola is proud to sponsor this worthy initiative," said Lauren Steele, vice president corporate affairs, Coca-Cola Bottling Company. "We want to make recycling a rewarding experience. With so many people moving to the Charlotte area over the last ten years, it is necessary to educate new residents and remind all the others how to recycle properly."

Coca-Cola Bottling Co. Consolidated is the second largest Coca-Cola Bottler in the US.