COLOMBIA: Coca-Cola Co unveils ice bottle - video
Coca-Cola Co has released a bottle for its trademark brand made entirely out of ice.
The frozen bottles, which are only available in Colombia, are made in special moulds to resemble the traditional Coca-Cola glass bottle, Coca-Cola said. The bottles are then filled with Coca-Cola and transported to beachside bars, where the company claims on its website they have made “quite a splash”.
A red Coke-logoed band stops consumers getting cold fingers and doubles as a keepsake once the bottle melts, the company added.
Coca-Cola said the bottles are an “experiment” and has no plans to roll them out further.
However, the group has been using packaging innovation across its markets to help rejuvenate interest in its core brand, as CSD sales continue to fall in developed regions.
It is also rolling-out a "slimline" 25cl can across Europe, the company announced this week.
The American Beverage Association (ABA) has said a report that claims US soft drinks makers are ahead of a calorie cut-back plan proves public and private sector co-operation can produce "real, tangib...
Epicurex, the "exotic" beverage maker, is eyeing a nation-wide US footprint this year for its coconut water brand Cocozia after signing a distribution deal with United Natural Foods Inc (UNFI). ...
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- What the future looks like for Australian wine
- Interview, Fever-Tree's founders
- Has the politics of M&A changed? - Analysis
- Coca-Cola Co announces senior executive shake-up
- Heineken sees Tesco pull SKUs in UK
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Diageo ready to lock horns with AB InBev in Africa
- Heineken mulls M&A with $1.75bn notes issue
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research