US: Coca-Cola Co to trial mid-calorie Fanta, Sprite - reports
The Cola-Cola Co has dipped its toe in the mid-calorie soft-drinks market
Sprite Select and Fanta Select contain 70 calories and will only be available in selected outlets in Memphis, Detroit, Louisville and Coca-Cola's home state of Atlanta. Regular cans of Sprite and Fanta contain about 150 calories.
Beverage Digest, which first reported the story, said the drinks are sweetened with a mixture of sugar, the stevia-based Truvia and erythritol, a sugar alcohol.
A Coca-Cola spokesperson told the US publication that the new line is a limited test of new formulations to see if they appeal to customers. There are no plans for a wider rollout.
Confirming the report to just-drinks, aspokesperson for the company added that prices will be in line with other sparkling beverages.
The tests follow the launch in March of Pepsi Next, PepsiCo's own mid-calorie cola that the company hopes will do better than Pepsi Edge. Pepsi Edge, launched in 2004, used similar low-calorie sweeteners to Pepsi Next but was taken off the shelves after a year because of disappointing sales.
In March, Jones Soda launched Au Natural, which contains 35 calories and will only be sold in Natural Food stores. In a call with investors last week, Jones' CEO, William Meissner, said the product aims to capture the market lost from the larger CSD brands.
“They lose 1% to 3% a year and that's a lot of migrating people looking for something healthier,” Meissner said.
The second part of this month's management briefing shines a light on the logistics landscape in the Americas....
This month, Ray Rowlands, from independent beverage research company Drinksinfo, takes a closer look at the massive and constantly-expanding Nigerian packaged water market....
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