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US: Coca-Cola Co to expand self-serve 'Freestyle' unit range

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The Coca-Cola Co plans to boost its range of 'Freestyle' self-serve beverage dispensers in the US to include more low- and no-calorie options.

One of the new Coca-Cola Freestyle dispensers

One of the new Coca-Cola 'Freestyle' dispensers

The three new dispensing units will “significantly expand” the number of venues that can host the technology, the company said late last week. Two of the self-serve units are designed for “medium volume” locations and can dispense 80 different options, while the other is for work break rooms and cafes, with around 35 drink options. 

The new options will be trialled by the end of this year, Coca-Cola said. 

The announcement coincided last week with PepsiCo revealing plans to launch similar self-serve technology called Pepsi Spire.

Coca-Cola first launched Freestyle in the US in 2009. The system was recently expanded to around 20,000 dispensers in 150 markets across 48 states, the company said.


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