Coca-Cola announced in August it will settle the lawsuit

Coca-Cola announced in August it will settle the lawsuit

The Coca-Cola Co has agreed to place calorie counts on the front of Vitaminwater bottles to settle a lawsuit. 

Under a preliminary settlement, the company will state the amount of calories on the front labels of the flavoured bottled water brand as well as write in bold type “see nutrition facts for more detail”. The company has also agreed not to make “certain statements” on the product about the health benefits of the beverage.

The agreement follows Coca-Cola's decision in August to settle the class action lawsuit as it said it “made no sense” to extend the legal fight. Financial details of the settlement were not revealed. 

The suit - filed in Florida, Illinois, Missouri, Ohio, and the Virgin Islands - claimed that the Vitaminwater name was misleading and the brand contains negligible amounts of fruit juice and is mostly made up of water and sugar. It also accused some marketing slogans of being misleading, including “Vitamins + water = all you need”.

The hearing on final approval of the settlement is scheduled for 2 December in Cincinnati.