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US: Coca-Cola Co strikes Knoxville deal with Coca-Cola Bottling Co Consolidated

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The Coca-Cola Co has agreed to hand over more Tennessee bottler territory to Coca-Cola Bottling Co Consolidated (CCBCC) as part of a plan to expand its franchises' footprints.

Coca-Cola is giving territory back to its bottlers

Coca-Cola is giving territory back to its bottlers

CCBCC will assume responsibility for the Knoxville territory from the end of the month, the two companies said yesterday (8 May). Knoxville is currently controlled by Coca-Cola subsidiary Coca-Cola Refreshments.

The agreement follows the handing over to CCBCC of the Morristown and Johnson City territories in May. Coca-Cola said talks over other areas in Tennessee, as well as in Kentucky and Indiana, are continuing.

In April last year, Coca-Cola announced it had signed agreements with five US bottlers, giving them new, expanded territories. The move is part of an initiative by Coca-Cola to return to a franchise model in North America, as opposed to owning its bottlers.


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