The Coca-Cola Co has shrugged off the claims made in the lawsuit

The Coca-Cola Co has shrugged off the claims made in the lawsuit

The Coca-Cola Co has branded a lawsuit that accuses it of misleading consumers over the ingredients of its namesake brand as “meritless”.

A class action complaint, filed in a federal court in Massachussets last week, claims the soft drinks group has decieved consumers into thinking that Coca-Cola is “natural and healthy”. The complaint, published by Atlanta Business Chronicle, states: “Sales of Coca-Cola ... are fueled by false and deceptive representations that Coca-Cola is not only a healthy product, but one free of artificial flavouring and chemical preservatives.”

The plaintiffs add: “Every container of Coca-Cola sold in the US either falsely states that it does not contain artificial flavouring and chemical preservatives, or fails to affirmatively state – as required by state and federal law – that it, in fact, contains both artificial flavouring and chemical preservatives.” 

However, in a statement to just-drinks, the company said: “Since the first servings in 1886, Coca-Cola has had no artificial flavours or preservatives added. Our beverages are properly labelled in accordance with all applicable government regulations."

The company added: “These meritless lawsuits are a play by class action lawyers to profit under the pretence of protecting people. No one has been misled. This is simply a copycat of a complaint filed months ago.”