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US: Coca-Cola Co settles Vitaminwater lawsuit

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The Coca-Cola Co has settled a class action lawsuit on its Vitaminwater brand in the US, claiming it “made no sense” to extend the legal fight.

Coca-Cola agreed to the settlement earlier this month

Coca-Cola agreed to the settlement earlier this month

The settlement, agreed earlier this month, means the soft drinks maker will change marketing slogans for the flavoured water brand accused in the suit of making misleading health claims. 

However, in a statement to just-drinks yesterday, Coca-Cola said the slogans were no longer in use. 

“We are pleased to reach an amicable resolution of these cases,” Coca-Cola said. “Although we remain confident in our legal position, it simply made no sense to continue a costly legal battle over Vitaminwater marketing slogans and tag-lines that have not been used in many years.”

According to a Legal Newsline report, the deal will also see Coca-Cola put calorie counts on Vitaminwater bottles.

The alleged misleading slogans included: 

  • Vitamins + water = what’s in your hand 
  • Vitamins + water = all you need 
  • (Vitaminwater is) specially formulated to support optimal metabolic function with antioxidants that may reduce the risk of chronic disease and vitamins necessary for the generation and utilization of energy from food

The class action lawsuit - filed in Florida, Illinois, Missouri, Ohio, and the Virgin Islands - reportedly claimed that the Vitaminwater name was misleading and the brand contains negligible amounts of fruit juice and is mostly made up of water and sugar.

This month, Coca-Cola said it will reverse a decision to mix stevia into its Vitaminwater recipe in the US after a social media outcry.


Sectors: Soft drinks

Companies: The Coca-Cola Company

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