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US: Coca-Cola Co rolls out Minute Maid campaign

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The Coca-Cola Co has launched a television advertising campaign for its not-from-concentrate Minute Maid juice range in the US.

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The campaign, which launched on Monday (17 October), includes a series of television advertisements in addition to media marketing, coupons, sampling and in-store activity. The television ads, which will appear on ABC, Fox and cable networks nationwide, feature US actor Ty Burrell.

Coca-Cola launched the 'pure squeezed' range in August. Varieties include Minute Maid Pure Squeezed No Pulp 100% Orange Juice, Pure Squeezed No Pulp 100% Orange Juice with Calcium & Vitamin D, Pure Squeezed Some Pulp 100% Orange Juice and Pure Squeezed Light Orange Juice Beverage with Calcium & Vitamin D.


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