US: Coca-Cola Co lines up Taylor Swift for Diet Coke

By Andy Morton | 30 January 2013

The Coca-Cola Co has signed up singer Taylor Swift as the new face of Diet Coke in the US.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Coca-Cola Co has signed up singer Taylor Swift as the new face of Diet Coke in the US.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Analysis - Europe struggles could hamper Coca-Cola Enterprises long-term prospects
The on-going challenges from Europe's trading environment mean that Coca-Cola Enterprises may struggle to achieve its long-term growth targets, an analyst has warned.

just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:

Analysis - Coca-Cola Co price cuts turn heat on PepsiCo
The "clock is ticking" on PepsiCo's flatlining US beverage business as Coca-Cola Co's aggressive price promotions further jeopardise volumes, an analyst has warned.

Market research related to this article

The Coca-Cola Co in Health and Wellness (World)
The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (USA)
The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

Coca-Cola Co, The in Soft Drinks (World)
The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page