The Coca-Cola Co has lined up the launch of what it claims to be the first red tea RTD in the US.

The company said yesterday (4 March) that Nestea Red Tea Pomegranate Passion Fruit, a Nestlé brand licensed by Coca-Cola, will be available nationwide from this month.

The product, which is offered in 20oz PET bottles and 12-packs of 16.9oz PET bottles, contains 50 calories per 8oz serving and is caffeine-free.

The release of Nestea Red Tea Pomegranate Passion Fruit, made from the leaves of the South African Rooibos plant, will be backed by the Nestea 'Liquid Awesomeness' marketing campaign, which launches next month.

Penny McIntyre, senior vice president and general manager of water, tea and coffee for Coca-Cola North America, said: "Nestea is committed to offering delicious, simple blends of tea and we are delighted to provide now an even wider variety of revitalising tea infused with all-natural fruit flavours."

The addition joins Green Tea Citrus, Diet Green Tea Citrus, Iced Tea with Lemon and Diet Iced Tea with Lemon flavors in the brand's product line-up.