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UK: Coca-Cola Co launches Oasis “lunchtime” campaign

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The Coca-Cola Co is launching a year-long campaign in the UK for its Oasis juice drink.

The campaign, launched yesterday (12 April), will include a television commercial, radio, outdoor, an on-pack promotion, media partnership with The Sun and digital activity on Facebook.

With the strap-line ‘Fruity Drinks and Lunchtime Dreams’, the campaign will target the brand's core audience of twenty-something men and women.

Coca-Cola will also conduct a nationwide search for “the lunchtime that most deserves a GBP30,000 makeover”. 

Consumers will be invited to explain why they think they deserve a better lunchtime to be in with a chance of winning an “Oasis-style lunchtime improvement”. Consumers can enter via Facebook Group: The Oasis Campaign For Better Lunchtimes.

Late last week, Coca-Cola upped its stake in UK-based smoothie maker Innocent Drinks to 58%.


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