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Coca-Cola Co invests in Aloe Gloe organic aloe water

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The Coca-Cola Co's Venturing & Emerging Brands (VEB) unit has invested in a line of organic aloe waters as it looks to capitalise on the trend for functional drinks. 

Aloe Gloe launched in 2012

Aloe Gloe launched in 2012

The VEB division has take a minority stake in Aloe's Aloe Gloe. The unit focuses on identifying and nurturing brands with "billion-dollar potential". The companies did not reveal financial details. 

Aloe Gloe is available in four flavours: Crisp Aloe, Coconut, Lemonade and White Grape. Aloe Gloe is certified organic, non-GMO, kosher and gluten free.

The product was introduced in 2012. 

"This partnership with Coca-Cola will allow us broader access to consumers," said Aloe Gloe co-founder and CEO Dino Sarti. "We are proud to offer a high-quality, 18-calorie per serving organic option at an affordable price and are eager to revolutionise the organic beverage market to be more inclusive of all consumers."

The product currently sells in the US and Canada direct to retailers and via a strategic partnership with Coca-Cola Refreshments.

"Our minority investment in Aloe Gloe gives VEB a further entry in the emerging market segment for plant-based beverages," said VEB president Scott Uzzell. "We look forward to partnering with Aloe Gloe to help them capture growth from this exciting consumer trend."

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