News

GERMANY: Coca-Cola Co extends Bayern Munich tie-up

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

The Coca-Cola Co has agreed a three-year sponsorship extension with German football club Bayern Munich. 

//i2.aroq.com/1/coca-cola-script-logo.jpg

The 45-year partnership will now run until at least 2016 in a deal that includes stadium activations and store and restaurant promotions, Coca-Cola's German unit said yesterday (25 February). Financial details of the tie-up were not disclosed. 

Bayern have played home games at the Allianz Arena since 2005, and last year the stadium hosted the Champions League final.

“We are very pleased that after many years of success we will continue working with the industry leader,” Coca-Cola Bavaria director Rudolf Greimel said.

Earlier this year, Coca-Cola's German operations were hit by strike action ahead of discussions over possible job losses and more flexible working hours.


Related Content

The Coca-Cola Co doubles Fuze Tea value after co-ordinated launch - CEO James Quincey

The Coca-Cola Co doubles Fuze Tea value after co-ordinated launch - CEO James Quincey...

The Coca-Cola Co Q1 2018 - results data

The Coca-Cola Co Q1 2018 - results data...

The Coca-Cola Co Performance Trends 2013-2017 - results data

The Coca-Cola Co Performance Trends 2013-2017 - results data...

The Coca-Cola Co drives home UK plastics pledge with new ad - video

The Coca-Cola Co drives home UK plastics pledge with new ad - video...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?