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US: Coca-Cola Co expands McDonald's deal

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The Coca-Cola Co has re-jigged its drinks supply deal with McDonald's in the US to include Coca-Cola Zero, Powerade Mountain Blast and vitaminwater XXX.

Coca-Cola Zero will be offered at select McDonald's outlets across the US in recognition of its "explosive growth", Coca-Cola Co said yesterday (27 April).

Also under the new deal, the core fountain line-up at McDonald's 14,000 US restaurants will include Coca-Cola, Diet Coke, Sprite and Hi-C Orange. Coca-Cola's Dasani will remain a national core bottle beverage, while Powerade Mountain Blast and vitaminwater XXX (Triple X) will be made available as regional bottle options, Coca-Cola said yesterday (27 April).

Available as optional fountain drinks for McDonald's regional divisions will be Powerade, Sprite Zero, Fanta Grape, Fanta Strawberry, Caffeine Free Diet Coke, Barq's Root Beer, Minute Maid Lemonade and Minute Maid Lemonade Light.

Both Coca-Cola and McDonald's, which have a 54-year partnership, said that the new supply deal is designed to offer more choice and to meet consumers' changing tastes.

Also yesterday, Dr Pepper Snapple announced that it has extended its own supply deal with McDonald's outlets in the US.


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