just on Call - CAGNY 2012: Coca-Cola Co bites back at PepsiCo marketing claims

By Michelle Russell | 23 February 2012

The CFO of The Coca-Cola Co has told investors that the company is "leading the way" on direct marketing spend, seemingly in response to claims by PepsiCo that the two firms' spends will soon be on a par.

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The CFO of The Coca-Cola Co has told investors that the company is "leading the way" on direct marketing spend, seemingly in response to claims by PepsiCo that the two firms' spends will soon be on a par.

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