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GERMANY: Coca-Cola Co admits Lidl dispute

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The Coca-Cola Co's German unit has said discount supermarket Lidl is no longer ordering its products in the Western European country after a reported tussle over price.

German media reported last week that Lidl, which has 3,330 branches in the country, had started removing Coca-Cola brands from its shelves. Die Welt said the move followed Coca-Cola's refusal to lower its wholesale price after Lidl cut EUR0.10 from a 1.25-litre bottle of brand Coca-Cola.

In a statement sent to just-drinks, Coca-Cola Deutschland said: “We have not yet agreed on a joint commercial concept with Lidl. Lidl is currently not ordering our products.”

A Coca-Cola spokesperson did not respond to further questions.


Sectors: Soft drinks

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