Coca-Cola Amatil's Mount Franklin Kids
Coca-Cola Amatil has added a range of flavours to its Mount Franklin spring water portfolio
Category - Flavoured water, soft drinks
Available - From this month
Location - Australia
Price - RRP AUD2.30 (US$1.65) per 25cl bottle
Coca-Cola Amatil has added a range of flavoured waters to its Mount Franklin spring water brand, as it looks to appeal to young consumers.
Mount Franklin Kids has rolled out in three flavours: Pineapple, Apple and Lemon & Lime. The range is made with Australian spring water, with a "hint of natural flavour", no sugar, no sweeteners and no preservatives, CCA said.
"Parents are clear they want... flavours without sugar, sweeteners and preservatives to help increase kids water consumption, Mount Franklin Kids delivers on this opportunity, in time for summer and in a... kid-sized 250ml bottle with a convenient pop-top cap," said Gaelle Boutellier, director strategy & marketing, CCA. "All Mount Franklin bottles are recyclable."
The bottles feature a 'pop-top' SyLon closure. "This closure was developed at Coca-Cola Amatil's Eastern Creek facility and has all three components made of the same high-density polyethylene material which creates a cleaner recycling stream," the company said.
The soft drinks category in 2019 - just-drinks predicts
Sectors: Soft drinks, Water
Companies: Coca-Cola Amatil
