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Coca-Cola Amatil's Fiji Gold Moli lemon-flavoured beer - Product Launch - market data

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Coca-Cola Amatil's Fiji Gold Moli lemon-flavoured beer

Fiji Gold Moli lemon-flavoured beer launches across Fiji this month

Fiji Gold Moli lemon-flavoured beer launches across Fiji this month

Category - Beer, flavoured

Available - From this month

Location - Fiji, available nation-wide

Price - Not specified, available in cans in six- and 24-packs

Coca-Cola Amatil's Paradise Beverages division has announced details of a lemon-flavoured variant of the Fiji Gold beer brand. Available across Fiji from this month, Fiji Gold Moli aims to piggy-back on its parent brand's top-selling status in the country.

"We recognise that Fijian tastes are changing," said Paradise Beverages' GM, Mike Spencer. "Consumers are looking for different beer styles to those that we've traditionally produced. Lemon-flavoured beers are on trend worldwide and we're backing Moli's refreshment and clean, crisp taste to be a hit in Fiji."

A draught version will be launched in the coming months.

Fiji's beer market has been in decline in recent years. According to figures from GlobalData, the market peaked in 2014, when beer volumes hit 209,000 hectolitres. A rebound is forecast however, with volumes expected to break the 200,000-hectolitre barrier once more in 2018. Despite a predicted dip in 2021, the country's beer volumes should rise to just over 203,000 hectolitres in 2023.

Beer in Fiji - Volume Trends 2013-2023

Source: GlobalData

Fiji has a population of just under 1m people.

Last year, Paradise Beverages, launched a limited roll-out in the US for the Vailima beer brand from its Samoa Breweries unit.

How the global beer category will face the growth challenges of the future - Click here for a just-drinks comment


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