AUS: Coca-Cola Amatil, SABMiller to launch low-carb Peroni
Peroni Leggera (Italian for light) will be rolled out during March, said CCA chief executive Terry Davis.
"This is an exciting development and a significant coup for Pacific Beverages, given that Australia will be the first market outside Italy to launch this beer,'' he said.
"We've already taken a lot of forward orders so I hope it will cement Peroni as the number-one imported beer brand in Australia over time.''
Corona, distributed in Australia by Foster's, is currently Australia's top-selling imported beer.
SABMiller's plan to sell a 10% stake in its South African Breweries (SAB) arm to black investors has received positive reactions from the majority of analysts and commentators, writes Chris Mercer....
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A London High Court hearing has opened on SABMiller's attempt to block Diageo from using its East African Breweries unit to buy a stake in a rival brewer....
There is unlikely to be an upturn on the US beer market for the rest of 2009, according to MillerCoors, adding that it plans to raise beer prices in the autumn....
MillerCoors, the US brewing venture between SABMiller and Molson Coors, has reported rises in net sales revenue and earnings for the first half of 2009, despite a drop in beer sales by volume....
SABMiller has credited the beer markets of Africa and Asia for keeping its volume sales level in its latest quarter....
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