Halliday will join Diageo as commercial director

Halliday will join Diageo as commercial director

A Coca-Cola Amatil (CCA) executive is leaving to head Diageo Australia's commercial team after 12 years in the Coca-Cola Co system.

David Halliday, who started out with Coca-Cola Enterprises in the UK, will leave his post on 27 July, a CCA spokesperson told just-drinks. His current role as GM for licensed sales, will be taken over on an interim basis by CCA executive Mark Filmer until a replacement is found, the spokesperson said. 

Halliday joined CCA in 2006 and spent six years as director, leisure and on-premise.

He will join Diageo Australia as commercial director on 5 August, a Diageo spokesperson said.

“His time working as director, leisure and on-premise for Coca-Cola Amatil along with his in-depth knowledge and understanding of the beverage industry make him the perfect fit for Diageo Australia,” the spokesperson said.

Halliday replaces Danny Celoni who left Diageo Australia in April.

CCA is pumping investment into overseas markets as domestic sales continue to struggle. In May, the company said it will sink about AUD500m (US$492m) into Indonesia over the next three or four years.