Coca-Cola South Pacific and Coca-Cola Amatil will reduce the sugar content across their soft drinks portfolio, as part of an industry-wide pledge announced by the Australian Beverages Council (ABCL).
Coca-Cola Amatil has increased its sugar reduction pledge
The companies said today that they will reduce the sugar content in the non-alcoholic portfolio of sales by 20%, by 2025. The pledge builds on Amatil's commitment to reduce sugar by 10%, by 2020.
Coca-Cola South Pacific president Vamsi Mohan said: "We have been part of the Australian community for 80 years and, as people's tastes and preferences have changed, so have we.
"I'm proud to say we already have some runs on the board. We have reduced sugar in 22 of our drinks since 2015 including some of our leading brands like Fanta, Sprite and Powerade. This builds on our strong track record of new recipes with reduced sugar content such as Coca-Cola No Sugar, as well as smaller pack sizes, clear labelling and information, and our strict policy of not marketing to children."
The ABCL's Sugar Pledge was announced in Canberra this morning.
Why is kombucha gaining traction with big drinks companies? - NPD trends
Sectors: Soft drinks, Water
Companies: Coca-Cola Amatil
