The beer brand Cobra is to give the UK public the opportunity to have their short films showcased during the broadcast of the ITV2 and ITV3 television movies, which Cobra also sponsors.  

The campaign, to be called Cobravision, will begin on 31st January 2005 and last 13 months, until March 2006.

Winning entries will be aired on national television and invited to the CobraVision Awards, where the best will be awarded prizes including cash prizes, trips to India and a year's supply of Cobra Beer.
 
Karan Bilimoria founder and chief executive of Cobra Beer said: "CobraVision is the first of its kind in broadcast, media or advertising history, and we are delighted to be working with ITV. At Cobra we encourage inspired thinking. We know everyone has a movie in them and these days it is so easy to make a film - anyone with a camcorder can make a film and with the free editing software packages available today, it is possible to make something very sophisticated.  We therefore decided to give the 5 second spots before and after each commercial break to budding film-makers with the desire to get their work shown on national television."