Cobra Beer has launched an alcohol-free beer in South Africa, the UK and in its European and Asian export markets.

The beer will be available in 330ml bottles.
 
Cobra's founder and CEO Karan Bilimoria said: "Cobra 0.0% is by far the best alcohol-free beer available in the market today. We didn't like the taste of virtually all the non-alcoholic beers currently available throughout the world and saw an opportunity to capitalise on this market by producing a high-quality, great tasting product."
 
"We are very pleased to be branching out into exciting new markets," adds Bruce Walker, Cobra Beer's director in South Africa. "We took it upon ourselves to brew a non-alcoholic lager that would, unlike the existing brands on the market, have that smooth and satisfying taste that sophisticated drinkers want from a beer. We feel that we have succeeded beyond even our own expectations."