News

INDIA: Cobra increases production in South India

Most popular

Latest sexism row is a whisky watershed

Heineken must cut costs to aid recovery - analysis

The just-drinks analyst returns

Interview - Treasury CEO Mike Clarke - Part II

How COVID has accelerated the sobriety trend

MORE

Cobra Beer has united with Khoday India Limited (KIL) and Artos Brewery a brewing and bottling deal in the South Indian market.

The agreement, which will see Bangalore-based KIL and Andra Padesh-based Artos teaming up with the brewer is set to raise the company's presence in the South Indian market, which occupies approximately 50% of India's total beer consumption.

Indian beer consumption grew by 27% last year and is projected to grow at around 15% annually. Cobra is bullish on selling 15m cases a year compared with its target of 3m cases at the end of this financial year.

Cobra Beer India COO Poonam Chandel said: "The demand in South India, especially Bangalore has a lot of potential and we hope to meet that demand through this strategic alliance."

Cobra's sales in India have grown 600% year-on-year, and the company will now have a total of nine production units.


Sectors: Beer & cider

Companies: Cobra Beer

Related Content

"Drinking has its taboo side in India, but that's changing" - just-drinks speaks to William Grant & ...

Anheuser-Busch InBev cleared for South Africa Guinness production in Diageo deal

Anheuser-Busch InBev cleared for South Africa Guinness production in Diageo deal...

Urban South Brewery gets packaging overhaul - Beer in the US data

Urban South Brewery gets packaging overhaul - Beer in the US data...

Beam Suntory launches assault on India with Oaksmith Scotch, Bourbon blend

Beam Suntory launches assault on India with Oaksmith Scotch, Bourbon blend...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?