Cobra Beer has appointed a new managing director for its Indian unit.

The company confirmed today (10 April) that Poonam Chandel will fill the newly-created position in the country. Chandel moves up from her previous position as COO with the company.

"It is indeed unique for an industry that has few women in leadership positions and reinforces Cobra's value-based enterprise approach," said Lord Karan Bilimoria, Cobra Beer's founder and chief executive.

Chandel added: "It has been a challenging two years as the team has worked hard to deliver to the ambitious goal of Cobra in India. The next two years will be hard work as we meet the real challenge of driving the product to a refined choice."